Dyari Media GCSE

  1) Soft news (More casual information + entertainment) 2) Hard news (More politics + information) 3) They'd be in support of the Labour party. So, they're more likely to read the Daily Mirror. 4) They'd be in support of the Conservative party. So, they're more likely to read The Times. 5) Newspaper popularity has decreased over the years as more and more people started to use social media and the internet; the news has mostly transferred online now, meaning less people are reading physical newspapers in favour of digital ones 6) It's important for a free press so people can express their ideologies and views without censorship or fear of being punished

  1) WWW: Strong knowledge of Section A (TV); see comments to ensure top marks. EBI: Work on timings and focus more on the 20 mark questions. 2) Non-diegetic sound is sound only the audience can hear (e.g. Music) 3) - Low angle of Will; connotates he's helpless and inferior - Slow dolly track when sitting indicates the relationship is getting closer - Faster dolly shot when Lyra walks in the house 4) - Will is seen as domesticated + inferior to Lyra - Lyra is not using cutlery, not proper table  etiquette 5) - HDM: Ms Coulter/older adults are corrupt/dishonest vs. teens, who are more heroic - Lyra represents the changing nature in society; women are seen as more independent - DW: The Doctor is an older figure who commands respect - The teachers are more sincere/ responsible  compared to the teens 6) UGC is content made by people and not corporations (e.g. Videos on YouTube) 7) - MR has 16m followers on Instagram; has a lot of social influence - MR's engagement rate is 6% ...

  1) YouTube - 2005, Twitter - 2006, Instagram - 2010 2) Someone who has a large following and does stuff to inspire/influence others 3) Kim Kardashian - 221M Instagram Followers 4)  It's a very big industry, as the report mentions by the end of 2019 the influencer business makes about $8B each year, and the "creator economy" employ more than 50M people. 5) It may sound fun on the surface, but it's quite a hard life. They have to take the perfect pictures, go to photoshoots, arrange photographers, change outfits and more. Demanding clients usually make them retake photos and/or video until they're just right. 6) Because influencers are being paid by advertisers to show their products off, which has proved to be quite a successful business decision. 7) The idea that someone has to look "perfect" by using beauty products and such, creating a false idea of beauty that heavily relies on unnatural products 8) In my opinion, I think influencers are fine. While...

My fantasy TV drama will be called ‘Like a Paladin’. It will be aired on a few different TV channels like Sky Max and BBC One, and selected streaming services like Netflix and Disney+. The sequence I have planned out will be played near the end of the first episode. The 2-minute sequence will consist of a chase scene by a member from an evil, authoritative government, looking to steal a sacred treasure from the main character. The protagonist has a fraction of the full artefact; they’re looking for more fragments to power up further and fix the dystopian world they live in.  My protagonist is a teen who’s on a mission to turn their lives around for themselves and the people around them after discovering a sacred artefact. The use of teenagers will make my target audience, teenagers, feel a sense of identity (Blumler and Katz) as they can relate easier to the main character. The protagonist’s goal attracts “The Succeeder” audience (Young and Rubicam) as their achievements may inspir...

  1) WWW: Dyari - a strong response for Q7 on Black Widow. You know the CSPs well in this paper. EBI: Not enough media theory/terminology to develop/extend responses. 2a) Typography - Upper case and bold, sans serif font used; connotations of importance and power 2b) Non-verbal codes - lighting signifies brand identity with logo being displayed as lights 2c) Photographic codes - Long shot signifies/shows power of the rugby player and his determination 3) Propp's character theory - Audrey Hepburn is the "heroine", the chauffeur is the "hero", the bus driver is the "donor" and the fruit cart is the "villain". Torodov's equilibrium theory - Equilibrium is first established in the calm, and peaceful town. Disequilibrium is then shown by the fruit cart stalling Audrey Hepburn's bus. A new equilibrium is established once the chauffeur takes Audrey Hepburn on her journey. 4a) Serif font conveys formality and high class 4b) Use of green colou...

  1)  WWW: You have displayed some excellent editing and technical skills throughout this preliminary exercise. In particular, the technical editing skills you demonstrated when changing the colour grading and producing match-on-action for the chase which was a requirement for the preliminary exercise brief.  EBI: The biggest improvement needs to be ensuring you film content outside of school to establish the fantasy genre and not limit yourself to filming at school; this will improve the overall quality of your coursework project. The other thing to work on is audio levels. The dialogue was difficult to hear at the end because of the soundtrack being too loud. Most of the feedback in class was complaining about the sound at the end. 2)  WWW: - I have edited the preliminary task very well. - I demonstrated key skills that are essential for the real coursework. - I have met the brief guidelines. EBI: - I need to film scenes outside of school. - I need to work on balan...

  1) Television: Introduction to TV drama 2) Doctor Who: Language and Representation 3) Doctor Who: Audience and Industries 4) His Dark Materials: Language and Representation 5)  His Dark Materials : Audience and Industries 6) Industry contexts: BBC and public service broadcasting

  1) Inform, Educate and Entertain. 2) Through the TV licence fee; the proceeds directly support BBC. 3) To: - Provide information - Support learning for all ages - Produce creative output - Have diverse content - Reflect the UK, it's cultures and world 4) Regulation ensures inappropriate content is not broadcast to audiences. The BBC is regulated by OfCOM (Office of Communications). They oversee all TV channels and ensure no explicit content is broadcast before the 9pm watershed. The watershed is when all non family-friendly programs and advertisements can be shown. 5) Doctor Who informs the audience with it's cast, educates them on historic events and entertains them. His Dark Materials informs the audience with it's more diverse cast, educates them with their take on common issues, and also entertains them.

  Audience 1) According to the age group, the ideal age for this show is 12-14. Because of this, I think the target audience for His Dark Materials is families who have older children, as there are some scenes in the show which might scare and/or shock younger viewers. According to physchographics, the ideal type for this show might be The Aspirer, as they might look up to the characters and fantasy with aspiration and encouragement. 2) Personal Identity: Will as he is the closest to a "normal" character in the series (the audience might feel more relatable towards him) Personal Relationships: The friendship between Will and Lyra Diversion (Escapism): The fantasy elements and sci-fi shown in the series might provide a distraction from the real world to the audience 3) Visceral Pleasure: The audience might feel a thrill from the chase scene between the main characters and the 2 unknown girls Vicarious Pleasure: The audience might feel a connection to the characters when Lyra a...

  Audience 1) The target audience for Doctor Who is sci-fi fans. It has not changed since 1963. 2) Personal Identity: The cast being represented as ordinary, everyday people, with the exception of the Doctor and Susan. Susan is a teen attending high school. Personal Relationships: Is Susan or the teachers in danger? Diversion (Escapism): The elements of sci-fi and time-travel offer an escape from reality to viewers and fans of Doctor Who. Surveillance (Info/Facts): There is a wide and broad Doctor Who fan base known as the "Whovians".  3) Diversion as this episode still heavily focuses on sci-fi, and Surveillance as the Doctor Who fan base might come and revisit this episode to find out more about the show. 4) Visceral Pleasure applies to when Barbara and Ian are sneaking into the junkyard, and when the TARDIS activates. Vicarious Pleasure applies to when the TARDIS is first shown, and activated, causing the characters to travel back in time. Voyeuristic Pleasure applies to w...

  Language and close-textual analysis 1) Camerawork, editing and sound: The camera work in this episode is very dynamic. The camera tends to focus a lot on the characters, either in a close up shot, over the shoulder or showing their full bodies. It has been done in this way to presumably give more of a focus on their dialogue and actions in a more dramatic and serious sense, as it is a TV drama. Mise-en-scene: The scenarios shown in this episode are quite gloomy, historic and lonely. The city, which is the location where the majority of the episode takes place, is quite empty, abandoned and old looking. The characters here also look quite nervous and/or always on alert, considering the setting they're in. Narrative and genre: The episode focuses on a city in the sky in which its inhabitants either fled or had their souls stolen by "Spectres", which means the city is very empty and is only really filled with children/teens. The episode also focuses on other worldly creatu...

  Language and Contexts 1) Camerawork and sound: Theme of Doctor Who sounds very sci-fi. Camera movement is slow, but the shots used are effective (e.g. when the Doctor is holding the vase, the camera shot makes him look sinister). Along with that, the TARDIS makes it's iconic sounds lots of people know today. Mise-en-scene: Susan is a 1960's teenager who is heavily implied to be an alien. The setting for the first episode is at the school and the junkyard/TARDIS. The scenery and the characters are very dated. Narrative and genre: The genre of this TV series is sci-fi. The narrative of the episode follows the mystery of where in fact Susan lives, as the teachers find it quite suspicious that Susan lives in a junkyard. Eventually, it is revealed that inside the junkyard was a lab, that contains a time travel device known as the TARDIS, which ties into the sci-fi genre. 2) Torodrov's Equilibrium: Everything is in equilibrium when the episode starts; Susan is just a regular Br...

  1) It has a wide array of characters, a unique setting, and a dramatic narrative. 2) The genre of the show could be a dystopian future. I think this because in the trailer, it's heavily implied that time travel is a big part of the show, and that there are more universes than we think. They also show a lot of sinister and evil looking characters, who are after the protagonist(s). 3) For the character side of things, a lot of characters are shown to us here, some good, some bad. From this we can assume the bad characters are our antagonists, and the good guys are either protagonists or supporting characters. The narrative of the show is quite dark and, again, could be a dystopian society. 4) Multiple settings are shown to us in the trailer, mostly quite modern or quite old ones. They are all quite diverse and are all equally unique in their own ways. Following the theme of the TV show itself, most of them are quite dark and gloomy. 5) The target audience could be late teens to ear...

  Audience 1) The target demographic for Arctic Monkeys' music are late teens - early adults who are most likely in the middle class; most of them would also happen to be from western countries. The psychographic group for their music is most likely the Struggler, or any other group that fits an average everyday person. 2) Diversion/distraction from the things around them, as the song is fast-paced and upbeat, and would likely catch their attention and keep them focused on the song. 3)  4) Fans shared their music on P2P websites, allowing a lot more people to hear their music globally. Because a lot more people had listened to their music, this meant that they were a lot more popular than they'd initially thought. 5) They would most likely respond with excitement and/or happiness. Arctic Monkeys wants their fans to enjoy the music video; they most likely aren't in it for the fame/popularity, as before they start the song, the lead singer says "don't believe the hyp...

  1) Tatler Magazine CSP 2) Heat Magazine CSP 3) Advertising and Marketing assessment: Learner Response

  Introduction - Heat Media Pack 1) A-list access photo shoots, celebrity news, and fashion. 2) Heat offers readers exclusive access to the celebrity and "showbiz" world, giving people something to talk about on the dinner table or at the pub. 3) It offers viewers looks at the latest fashion trends and current lifestyle 4) Female - Male: 90% - 10% Average Age: 37 Age Profile: 52% aged 15/34 Segment: 50% ABC1 Martial Status: 57% married/living with partner Media Language 1) They over exaggerate most things on the cover lines with words like "shocking", "terrified", "biggest", "secret" and "exclusive". 2) Everything is pink and yellow which carries connotations of shock and surprise. The colours are also bright too, which could catch the reader's attention. 3) Firstly, the use of paparazzi images creates interest. They could market these as "new" and "shocking" photos of celebs you thought you knew, grabb...

  1) WWW: Dyari - a fair attempt from you - I feel like you understand and are knowledgeable of CSPs. EBI: However - not enough focus on key phrases of the question or application of key theories (e.g. Propp and Todorov) 2) Q1: 1 Q2: 5 Q3: 3 Q4: 6 3) - Adverts would be taken at face value in the 1950's - Just coming out of post-war - Very strong focus on whiteness and brightness conveys the idea that a woman should take  pride in her appearance and her family and that they are a reflection of her ‘This’ll shake  you, Mother!’ 4)  - Lady Leshurr subverts race/ethnicity stereotypes as it is uncommon for a black woman to be a grime music artist - The use of grime music reinforces stereotypes as grime is a very popular genre in the BAME community 5) - Galaxy's packaging uses light brown and gold to create connotations of luxury; the slogan reinforces this as it says "Why have cotton when you can have silk?" -  The narrative structure follows Todorov’s theo...

  Introduction 1) The editor introduces Tatler as some sort of jaw-dropping, amazing beauty/fashion magazine; the way they describe it makes it sound really interesting and exciting 2) The average numbers are: Age - 41, 73% Female, ABC1 - 83%, HHI - £261k, London/SE - 70%. This information tells us that the average Tatler reader is most commonly a middle age woman, who is upper class, who also lives in London/the South East. 3) They take fashion quite seriously. They spend quite a lot on fashion, as shown by the average numbers. Around £843 million was spent on fashion alone. 4) These special editions tell us that the best demographic for Tatler readers are women who are wealthy, travel a lot and are parents. Media Language 1) The main Tatler logo is in serif, while every other piece of text on the front cover is in sans serif. Serif gives off connotations of wealthiness, classiness and being old-fashioned. Sans serif is a much cleaner typography style that gives off connotati...

  1) The key conventions of music are movement, performance, narrative, visual effects, promotional devices, editing/sound, and mise-en-scene. 2) Intertexuality is referring to another piece of media in one piece of media. In other words, referencing something else within a music video/film/game. 3) 1981 4) In 1981, MTV launched; MTV was the first ever big platform dedicated to music, and it showed popular music videos at the time. They were a big part of the industry at the time as most music videos were designed to promote a band/artist's music. 5) Nowadays, music videos are posted online to sites like YouTube. MTV isn't really a popular or convenient thing anymore, as it's much more convenient to just go online and watch/listen to what you want instead of sitting through stuff you aren't interested in.

  Key Conventions Gender stereotypes in advertising CSP 1: OMO Advert CSP 2: Galaxy Advert CSP 3: NHS Represent Campaign