Skip to main content

Heat Magazine CSP

 

Introduction - Heat Media Pack

1) A-list access photo shoots, celebrity news, and fashion.

2) Heat offers readers exclusive access to the celebrity and "showbiz" world, giving people something to talk about on the dinner table or at the pub.

3) It offers viewers looks at the latest fashion trends and current lifestyle

4)
Female - Male: 90% - 10%
Average Age: 37
Age Profile: 52% aged 15/34
Segment: 50% ABC1
Martial Status: 57% married/living with partner

Media Language

1) They over exaggerate most things on the cover lines with words like "shocking", "terrified", "biggest", "secret" and "exclusive".

2) Everything is pink and yellow which carries connotations of shock and surprise. The colours are also bright too, which could catch the reader's attention.

3) Firstly, the use of paparazzi images creates interest. They could market these as "new" and "shocking" photos of celebs you thought you knew, grabbing the reader's curiosity and persuading them to purchase the magazine. Secondly, they use a lot of close up shots of celebrities, making them instantly noticeable to anyone looking at the magazine. Lastly, their posture and make up is a bit unusual, as these photos are mostly paparazzi shots. This could grab the reader's attention as they've probably never seen these celebrities in this way before.

4) The first difference is the audience. Tatler is marketed towards wealthy, posh people while Heat is marketed towards the everyday person. The second difference is the focus. Both magazines focus on celebrity drama, albeit differently. Tatler tends to focus on more "posh" gossip, while Heat tends to focus on more shocking and unbelievable stories. Lastly, their focus on lifestyle is polar opposite. Tatler focuses on a lavish and elegant lifestyle, while Heat goes for a more casual and affordable approach to showcasing lifestyles.

Media Representations

1) Megan Markle, Prince Harry, Giovanna Fletcher, Liam Payne and Cheryl.

2) These celebrities are represented in a negative way, acting like they have all these shocking and dark secrets that were hidden from the public.

3) 

4) Heat represents social class for more average people, more so the middle and lower-middle class. Tatler represents the upper-middle class, but mostly the upper class. Heat typically focuses on more average and casual stuff, while Tatler focuses on posh and lavish lifestyles and gossip.


Comments

Post a Comment

Popular posts from this blog

Camerawork blog task

  Camera shot 1: Medium Shot This camera shot is used frequently, and it's a shot of a character from head to torso. The characters are watching from some sort of video chat, so this shot being used could indicate crucial information is being put out. Camera shot 2: Two shot This camera shot is also used frequently, and it's shot consists of two characters in one scene. In the clip we see quite a bit of two shots, so this could indicate teamwork between characters. Camera shot 3: Close-up This shot is also used quite frequently; it's of a character visible from head to shoulder. The shot could be used to emphasise the stakes of this scene, considering how close the camera is next to the characters. It could also mean closeness and/or close proximity between the characters, as they are in direct communication with each other. Camera angle: Low angle The camera is almost always at a low angle throughout the clip and it's scenes. It could be used to indicate the power that...
Post a Comment
Read more

Paper 1 Assessment Learner Response (October)

  1) WWW: Dyari - a strong response for Q7 on Black Widow. You know the CSPs well in this paper. EBI: Not enough media theory/terminology to develop/extend responses. 2a) Typography - Upper case and bold, sans serif font used; connotations of importance and power 2b) Non-verbal codes - lighting signifies brand identity with logo being displayed as lights 2c) Photographic codes - Long shot signifies/shows power of the rugby player and his determination 3) Propp's character theory - Audrey Hepburn is the "heroine", the chauffeur is the "hero", the bus driver is the "donor" and the fruit cart is the "villain". Torodov's equilibrium theory - Equilibrium is first established in the calm, and peaceful town. Disequilibrium is then shown by the fruit cart stalling Audrey Hepburn's bus. A new equilibrium is established once the chauffeur takes Audrey Hepburn on her journey. 4a) Serif font conveys formality and high class 4b) Use of green colou...
Post a Comment
Read more

Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

  Audience 1) The target demographic for Arctic Monkeys' music are late teens - early adults who are most likely in the middle class; most of them would also happen to be from western countries. The psychographic group for their music is most likely the Struggler, or any other group that fits an average everyday person. 2) Diversion/distraction from the things around them, as the song is fast-paced and upbeat, and would likely catch their attention and keep them focused on the song. 3)  4) Fans shared their music on P2P websites, allowing a lot more people to hear their music globally. Because a lot more people had listened to their music, this meant that they were a lot more popular than they'd initially thought. 5) They would most likely respond with excitement and/or happiness. Arctic Monkeys wants their fans to enjoy the music video; they most likely aren't in it for the fame/popularity, as before they start the song, the lead singer says "don't believe the hyp...
Post a Comment
Read more