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Heat Magazine CSP

 

Introduction - Heat Media Pack

1) A-list access photo shoots, celebrity news, and fashion.

2) Heat offers readers exclusive access to the celebrity and "showbiz" world, giving people something to talk about on the dinner table or at the pub.

3) It offers viewers looks at the latest fashion trends and current lifestyle

4)
Female - Male: 90% - 10%
Average Age: 37
Age Profile: 52% aged 15/34
Segment: 50% ABC1
Martial Status: 57% married/living with partner

Media Language

1) They over exaggerate most things on the cover lines with words like "shocking", "terrified", "biggest", "secret" and "exclusive".

2) Everything is pink and yellow which carries connotations of shock and surprise. The colours are also bright too, which could catch the reader's attention.

3) Firstly, the use of paparazzi images creates interest. They could market these as "new" and "shocking" photos of celebs you thought you knew, grabbing the reader's curiosity and persuading them to purchase the magazine. Secondly, they use a lot of close up shots of celebrities, making them instantly noticeable to anyone looking at the magazine. Lastly, their posture and make up is a bit unusual, as these photos are mostly paparazzi shots. This could grab the reader's attention as they've probably never seen these celebrities in this way before.

4) The first difference is the audience. Tatler is marketed towards wealthy, posh people while Heat is marketed towards the everyday person. The second difference is the focus. Both magazines focus on celebrity drama, albeit differently. Tatler tends to focus on more "posh" gossip, while Heat tends to focus on more shocking and unbelievable stories. Lastly, their focus on lifestyle is polar opposite. Tatler focuses on a lavish and elegant lifestyle, while Heat goes for a more casual and affordable approach to showcasing lifestyles.

Media Representations

1) Megan Markle, Prince Harry, Giovanna Fletcher, Liam Payne and Cheryl.

2) These celebrities are represented in a negative way, acting like they have all these shocking and dark secrets that were hidden from the public.

3) 

4) Heat represents social class for more average people, more so the middle and lower-middle class. Tatler represents the upper-middle class, but mostly the upper class. Heat typically focuses on more average and casual stuff, while Tatler focuses on posh and lavish lifestyles and gossip.


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