Skip to main content

Advertising: Key Connotations

 



1) 

- The picture of the product and it's contents (Skittles) remind us of what this advert is promoting.
- The packing for the sweets is in the middle, with it's slogan under it and loads of Skittles behind it. The Skittles in the background are arranged in a rainbow, referencing it's slogan, "Taste the rainbow".
- The background is a cloudy sky, further emphasising the rainbow theme of the sweets.
- It's slogan, "Taste the rainbow", refers to the many fruity flavours Skittles has, and how colourful they are.
- It's colour scheme is bright red with the frequent use of rainbows; this makes Skittles much more recognisable, and sets up a brand identity.

2)

The USP (unique selling point) is the fact that Skittles come in many colours and flavours, allowing you to have a different taste experience from other sweets/candy brands. Many people like Skittles for the many flavours and styles they have available (e.g. Sour Skittles, Tropical Skittles, etc).

Extension Tasks:

1) A clear brand identity

One of the first iPhone print adverts advertising the now popular smartphone brand. People know it's from Apple with the "i(Device/Product)" branding and the iconic Apple logo.

2) A shocking/controversial idea

A controversial print ad that starts off with a shocking sentence, then reveals what actually happened. The message is that "it's what inside that counts", which is the sentence trying to advertise this brand of engine oil.

3) An emotional connection to the audience

An emotional/shocking PSA from TFL. This ad warns people about the dangers of not looking while crossing the road. A series of these ads contains 2 sentences, both of which say: "My friend saw the (blank)", "They didn't see the (blank)". This makes the audience feel sad and emotional and encourages them and their friends to look both ways and stay safe, to avoid a potentially fatal accident.

4) An innovative/different subversive concept


This Burger King ad shows how fresh their ingredients are by showing the audience a mouldy Whopper. The advert exclaims it's "the beauty of no artificial preservatives", telling and showing the audience that Burger King does not use any chemicals in it's food unlike other chains and restaraunts.

5) A foreign advert that you can understand despite the language barrier


This Australian McDonald's ad features nothing but a wi-fi symbol made out of fries and the text on the bottom right, "love free wi-fi". Even if you don't speak English, you could still clearly understand what this advert is referring to, meaning the audience can understand what McDonald's is advertising despite the language barrier.






Comments

Popular posts from this blog

Paper 1 Assessment Learner Response (October)

  1) WWW: Dyari - a strong response for Q7 on Black Widow. You know the CSPs well in this paper. EBI: Not enough media theory/terminology to develop/extend responses. 2a) Typography - Upper case and bold, sans serif font used; connotations of importance and power 2b) Non-verbal codes - lighting signifies brand identity with logo being displayed as lights 2c) Photographic codes - Long shot signifies/shows power of the rugby player and his determination 3) Propp's character theory - Audrey Hepburn is the "heroine", the chauffeur is the "hero", the bus driver is the "donor" and the fruit cart is the "villain". Torodov's equilibrium theory - Equilibrium is first established in the calm, and peaceful town. Disequilibrium is then shown by the fruit cart stalling Audrey Hepburn's bus. A new equilibrium is established once the chauffeur takes Audrey Hepburn on her journey. 4a) Serif font conveys formality and high class 4b) Use of green colou...

Preliminary exercise feedback and learner response

  1)  WWW: You have displayed some excellent editing and technical skills throughout this preliminary exercise. In particular, the technical editing skills you demonstrated when changing the colour grading and producing match-on-action for the chase which was a requirement for the preliminary exercise brief.  EBI: The biggest improvement needs to be ensuring you film content outside of school to establish the fantasy genre and not limit yourself to filming at school; this will improve the overall quality of your coursework project. The other thing to work on is audio levels. The dialogue was difficult to hear at the end because of the soundtrack being too loud. Most of the feedback in class was complaining about the sound at the end. 2)  WWW: - I have edited the preliminary task very well. - I demonstrated key skills that are essential for the real coursework. - I have met the brief guidelines. EBI: - I need to film scenes outside of school. - I need to work on balan...