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Showing posts from November, 2022

Audience Effects Theory

1) Audiences who passively take in information from the media; these messages have the same effect on everyone 2) Audiences who interact with and make choices based on the type of media they consume 3) Audiences that are always passive and therefore take the intended message from the producers as if it was injected into their minds 4)  Information/Surveillance: The Times Newspaper Why? It tells audiences important info about politics, the world, and more. Personal Identity: Why?  Diversion/Entertainment: Virtual Reality Why? The audience might want to escape from their reality and do something that they normally can't (e.g. SUPERHOT VR, Beat Saber, Pavlov, Half Life Alyx) Relationships:  Reality TV Why?  The audience might be invested in the drama that the characters experience and might possibly relate to them 5) Visceral pleasure - the audience watching this documentary might be viewing it for the scary and frightening facts and animals in the sea. There are a lot of discoveries

Media Assessment LR

1) WWW: Good first assessment, Dyari - lots of analysis using denotation and connotation of media texts. Good response on why charities use children in advertising (Q5) EBI: More media terminology needed throughout your response (e.g. Q5, medium close up camera shot) 2) Marks: Q1) 0 Q2) 1 Q3) 5 Q4) 2 Q5) 2 Q6) 4 3) I did better on question 3 as I dove more into the connotations of the image; however I did not score higher as I didn't fully describe what the image connotes.  4) I did worse on question 5 as I didn't fully link my answer to media terms that refer to camera shots or mise-en-scene. I didn't use enough media terminology in that question. 5) I got around 5 marks on question 5; that's just between 4 and 6, meaning I'm level 2. This meant that my analysis was satisfactory, talking more about obvious/straight forward connotations. This also meant my focus on meanings/connotations in general was inconsistent, and I also used media terminology in a satisfacto

Reception Theory

  1)  "Preferred" media is the message/ideology/belief the producers want the audience to believe 2) "Oppositional" media is when the consumer takes away an opposite message or belief different to what the producers intended 3) With disgust and/or disliking them as they are portrayed as the villains 4) They might be opposed to the typical "teenager" stereotype as not all teens do crime or misbehave On one hand, a part of the audience might be in the preferred/dominant group. This is because they might see this advert, and want to go out and try it, for reasons such as because it's new, they simply enjoy fast food or they just find the burger appealing. This group is the type companies/advertisers want. On the other hand, a part of the audience might be in the negotiated group; they probably debating whether or not they should try it, as they think fast food is unhealthy, expensive or not tasty, yet they're persuaded to try it. While they're wil

Demographics and Psychographics

  1) Media companies use 4 things: Class, Age, Gender and Ethnicity. 2) Demographics are often not too broad and may not fully appeal to the target audience. They are opting for psychographics instead. 3) I am an Aspirer and an Explorer. This is because I aspire to do a lot of things in the future and I also want to discover new things, experiences and media.

Camera Movement and Editing

  Camera Movement 1: Handheld The camera has a visible shake to it, almost like it was handheld. The shakiness adds to the action packed nature of the chase, making it feel more frantic and urgent as the character has to put up a fight to get out of his situation. 2: Crane We can clearly see the camera follow the character up, as he progresses up through the building. It's most clear when he's climbing the ladder; the camera follows him as he climbs. This adds a more "epic" feel to the scene, with it also feeling very dramatic. 3: Tilt Going back to the ladder scene, we can also notice the camera tilting up/down. As the character is climbing, the camera tilts up a lot, to the point where we can see the character vertically. As the character is fighting, the camera tilts down to show the action. This helps make the character feel more powerful, as he's beating and evading an entire group of police. Editing 1:  Match cuts Throughout the scene, we can notice match cu