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Audience Effects Theory


1) Audiences who passively take in information from the media; these messages have the same effect on everyone

2) Audiences who interact with and make choices based on the type of media they consume

3) Audiences that are always passive and therefore take the intended message from the producers as if it was injected into their minds

4) 

Information/Surveillance: The Times Newspaper

Why? It tells audiences important info about politics, the world, and more.

Personal Identity:

Why? 

Diversion/Entertainment: Virtual Reality

Why? The audience might want to escape from their reality and do something that they normally can't (e.g. SUPERHOT VR, Beat Saber, Pavlov, Half Life Alyx)

Relationships: Reality TV

Why? The audience might be invested in the drama that the characters experience and might possibly relate to them

5)

Visceral pleasure - the audience watching this documentary might be viewing it for the scary and frightening facts and animals in the sea. There are a lot of discoveries about the ocean, and a lot of grim ones too. Vicarious pleasure - the audience watching this documentary might want to learn how it feels like to be an animal in the ocean (how they eat/hunt, where they live, what their habitat is like, etc). Voyeuristic pleasure - the audience watching this documentary might want to watch for the impossible close up shots of marine life. They probably want to see how sea animals would behave in their natural habitat from the comfort of their own couch.

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