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Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

 

Audience

1) The target demographic for Arctic Monkeys' music are late teens - early adults who are most likely in the middle class; most of them would also happen to be from western countries. The psychographic group for their music is most likely the Struggler, or any other group that fits an average everyday person.

2) Diversion/distraction from the things around them, as the song is fast-paced and upbeat, and would likely catch their attention and keep them focused on the song.

3) 

4) Fans shared their music on P2P websites, allowing a lot more people to hear their music globally. Because a lot more people had listened to their music, this meant that they were a lot more popular than they'd initially thought.

5) They would most likely respond with excitement and/or happiness. Arctic Monkeys wants their fans to enjoy the music video; they most likely aren't in it for the fame/popularity, as before they start the song, the lead singer says "don't believe the hype".

Industry

1) They gave out demo CDs to friends and family and also played gigs at local bars.

2) Lots more people outside of the UK got to listen to their music, making them much famous than they originally believed to be.

3) Arctic Monkeys feels more "natural" than BLACKPINK. They are an indie group that found success from their passion to make music, while BLACKPINK was artificially formed together by a big studio for the sole purpose of making money.

4) Domino Recording Company. They sold 360k units of their debut album. They chose Domino because they allowed and supported the creative freedom of the band; they wouldn't get that much freedom with bigger, more commercial studios.

5) 

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