Reception Theory

1) "Preferred" media is the message/ideology/belief the producers want the audience to believe

2) "Oppositional" media is when the consumer takes away an opposite message or belief different to what the producers intended

3) With disgust and/or disliking them as they are portrayed as the villains

4) They might be opposed to the typical "teenager" stereotype as not all teens do crime or misbehave

On one hand, a part of the audience might be in the preferred/dominant group. This is because they might see this advert, and want to go out and try it, for reasons such as because it's new, they simply enjoy fast food or they just find the burger appealing. This group is the type companies/advertisers want. On the other hand, a part of the audience might be in the negotiated group; they probably debating whether or not they should try it, as they think fast food is unhealthy, expensive or not tasty, yet they're persuaded to try it. While they're willing to try the product, it still might be harder for companies/advertisers to appeal towards this group. Lastly, we have the oppositional group. Their reasoning is similar to the negotiated group, except they don't want to try the burger at all. Instead of being persuaded to try it, they would rather eat something else, probably healthier or more tastier. This group is hard for companies/advertisers to appeal to, as they're often not willing to try out said company's new products.

Comments

Advertising: Key Connotations

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Dyari Media GCSE

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