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Tatler Magazine CSP

 

Introduction

1) The editor introduces Tatler as some sort of jaw-dropping, amazing beauty/fashion magazine; the way they describe it makes it sound really interesting and exciting

2) The average numbers are: Age - 41, 73% Female, ABC1 - 83%, HHI - £261k, London/SE - 70%. This information tells us that the average Tatler reader is most commonly a middle age woman, who is upper class, who also lives in London/the South East.

3) They take fashion quite seriously. They spend quite a lot on fashion, as shown by the average numbers. Around £843 million was spent on fashion alone.

4) These special editions tell us that the best demographic for Tatler readers are women who are wealthy, travel a lot and are parents.

Media Language

1) The main Tatler logo is in serif, while every other piece of text on the front cover is in sans serif. Serif gives off connotations of wealthiness, classiness and being old-fashioned. Sans serif is a much cleaner typography style that gives off connotations of being much more modern and sleek.

2) The cover lines talk a lot about politics, beauty and drama, which would appeal a lot to the average Tatler reader, as they're most likely middle age and into that sort of stuff.

3) The connotations of the cover's colours are soft, elegant, and vibrant, mostly on the dress. Perhaps the people in charge of Tatler chose this dress' colour to represent the posh and elegant nature of the magazine.

4) The front image creates a lot of interest for the magazine. For starters, the model herself looks very posh and civilised, which is targeting the main people who buy this magazine. The makeup on her face is clean and also very posh looking. The costume is very vibrant, clean and stylish, and her pose is very relaxed yet high-class.

Representations

1)  Boris Johnson's brother Max and Emma Weymouth. They probably put them on the cover as they're both wealthy and probably have some gossip in their lives that the Tatler audience really wants to see.

2) The cover lines suggest the lives of wealthy people are really posh and affluent. They always are elegant and fancy.

3) Rich people are being represented as all these wealthy people with a lot of gossip and drama in their everyday lives. Women themselves are being represented as fancy and beautiful, as the front cover made the model look that way.

4) The stereotypes of women and rich people are being reinforced; for women, they're being reinforced as a sign of beauty, and rich people are being represented as really wealthy people who gossip all the time.

Social and cultural contexts

1) The lower middle class, working class and unemployed people.

2) The magazine suggests that life (as a rich person) is very lavish and relaxing most of the time.

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