Skip to main content

Tatler Magazine CSP

 

Introduction

1) The editor introduces Tatler as some sort of jaw-dropping, amazing beauty/fashion magazine; the way they describe it makes it sound really interesting and exciting

2) The average numbers are: Age - 41, 73% Female, ABC1 - 83%, HHI - £261k, London/SE - 70%. This information tells us that the average Tatler reader is most commonly a middle age woman, who is upper class, who also lives in London/the South East.

3) They take fashion quite seriously. They spend quite a lot on fashion, as shown by the average numbers. Around £843 million was spent on fashion alone.

4) These special editions tell us that the best demographic for Tatler readers are women who are wealthy, travel a lot and are parents.

Media Language

1) The main Tatler logo is in serif, while every other piece of text on the front cover is in sans serif. Serif gives off connotations of wealthiness, classiness and being old-fashioned. Sans serif is a much cleaner typography style that gives off connotations of being much more modern and sleek.

2) The cover lines talk a lot about politics, beauty and drama, which would appeal a lot to the average Tatler reader, as they're most likely middle age and into that sort of stuff.

3) The connotations of the cover's colours are soft, elegant, and vibrant, mostly on the dress. Perhaps the people in charge of Tatler chose this dress' colour to represent the posh and elegant nature of the magazine.

4) The front image creates a lot of interest for the magazine. For starters, the model herself looks very posh and civilised, which is targeting the main people who buy this magazine. The makeup on her face is clean and also very posh looking. The costume is very vibrant, clean and stylish, and her pose is very relaxed yet high-class.

Representations

1)  Boris Johnson's brother Max and Emma Weymouth. They probably put them on the cover as they're both wealthy and probably have some gossip in their lives that the Tatler audience really wants to see.

2) The cover lines suggest the lives of wealthy people are really posh and affluent. They always are elegant and fancy.

3) Rich people are being represented as all these wealthy people with a lot of gossip and drama in their everyday lives. Women themselves are being represented as fancy and beautiful, as the front cover made the model look that way.

4) The stereotypes of women and rich people are being reinforced; for women, they're being reinforced as a sign of beauty, and rich people are being represented as really wealthy people who gossip all the time.

Social and cultural contexts

1) The lower middle class, working class and unemployed people.

2) The magazine suggests that life (as a rich person) is very lavish and relaxing most of the time.

Comments

Post a Comment

Popular posts from this blog

Camerawork blog task

  Camera shot 1: Medium Shot This camera shot is used frequently, and it's a shot of a character from head to torso. The characters are watching from some sort of video chat, so this shot being used could indicate crucial information is being put out. Camera shot 2: Two shot This camera shot is also used frequently, and it's shot consists of two characters in one scene. In the clip we see quite a bit of two shots, so this could indicate teamwork between characters. Camera shot 3: Close-up This shot is also used quite frequently; it's of a character visible from head to shoulder. The shot could be used to emphasise the stakes of this scene, considering how close the camera is next to the characters. It could also mean closeness and/or close proximity between the characters, as they are in direct communication with each other. Camera angle: Low angle The camera is almost always at a low angle throughout the clip and it's scenes. It could be used to indicate the power that...
Post a Comment
Read more

Paper 1 Assessment Learner Response (October)

  1) WWW: Dyari - a strong response for Q7 on Black Widow. You know the CSPs well in this paper. EBI: Not enough media theory/terminology to develop/extend responses. 2a) Typography - Upper case and bold, sans serif font used; connotations of importance and power 2b) Non-verbal codes - lighting signifies brand identity with logo being displayed as lights 2c) Photographic codes - Long shot signifies/shows power of the rugby player and his determination 3) Propp's character theory - Audrey Hepburn is the "heroine", the chauffeur is the "hero", the bus driver is the "donor" and the fruit cart is the "villain". Torodov's equilibrium theory - Equilibrium is first established in the calm, and peaceful town. Disequilibrium is then shown by the fruit cart stalling Audrey Hepburn's bus. A new equilibrium is established once the chauffeur takes Audrey Hepburn on her journey. 4a) Serif font conveys formality and high class 4b) Use of green colou...
Post a Comment
Read more

Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

  Audience 1) The target demographic for Arctic Monkeys' music are late teens - early adults who are most likely in the middle class; most of them would also happen to be from western countries. The psychographic group for their music is most likely the Struggler, or any other group that fits an average everyday person. 2) Diversion/distraction from the things around them, as the song is fast-paced and upbeat, and would likely catch their attention and keep them focused on the song. 3)  4) Fans shared their music on P2P websites, allowing a lot more people to hear their music globally. Because a lot more people had listened to their music, this meant that they were a lot more popular than they'd initially thought. 5) They would most likely respond with excitement and/or happiness. Arctic Monkeys wants their fans to enjoy the music video; they most likely aren't in it for the fame/popularity, as before they start the song, the lead singer says "don't believe the hyp...
Post a Comment
Read more