BBC - Industry Contexts

1) Inform, Educate and Entertain.

2) Through the TV licence fee; the proceeds directly support BBC.

3) To:
- Provide information
- Support learning for all ages
- Produce creative output
- Have diverse content
- Reflect the UK, it's cultures and world

4) Regulation ensures inappropriate content is not broadcast to audiences. The BBC is regulated by OfCOM (Office of Communications). They oversee all TV channels and ensure no explicit content is broadcast before the 9pm watershed. The watershed is when all non family-friendly programs and advertisements can be shown.

5) Doctor Who informs the audience with it's cast, educates them on historic events and entertains them. His Dark Materials informs the audience with it's more diverse cast, educates them with their take on common issues, and also entertains them.

Comments

Camerawork blog task

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Advertising: Key Connotations

1) - The picture of the product and it's contents (Skittles) remind us of what this advert is promoting. - The packing for the sweets is in the middle, with it's slogan under it and loads of Skittles behind it. The Skittles in the background are arranged in a rainbow, referencing it's slogan, "Taste the rainbow". - The background is a cloudy sky, further emphasising the rainbow theme of the sweets. - It's slogan, "Taste the rainbow", refers to the many fruity flavours Skittles has, and how colourful they are. - It's colour scheme is bright red with the frequent use of rainbows; this makes Skittles much more recognisable, and sets up a brand identity. 2) The USP (unique selling point) is the fact that Skittles come in many colours and flavours, allowing you to have a different taste experience from other sweets/candy brands. Many people like Skittles for the many flavours and styles they have available (e.g. Sour Skittles, Tropical Skittles, et...

Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

Audience 1) The target demographic for Arctic Monkeys' music are late teens - early adults who are most likely in the middle class; most of them would also happen to be from western countries. The psychographic group for their music is most likely the Struggler, or any other group that fits an average everyday person. 2) Diversion/distraction from the things around them, as the song is fast-paced and upbeat, and would likely catch their attention and keep them focused on the song. 3) 4) Fans shared their music on P2P websites, allowing a lot more people to hear their music globally. Because a lot more people had listened to their music, this meant that they were a lot more popular than they'd initially thought. 5) They would most likely respond with excitement and/or happiness. Arctic Monkeys wants their fans to enjoy the music video; they most likely aren't in it for the fame/popularity, as before they start the song, the lead singer says "don't believe the hyp...

Dyari Media GCSE

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