Skip to main content

OSP: Influencers

 

1) YouTube - 2005, Twitter - 2006, Instagram - 2010

2) Someone who has a large following and does stuff to inspire/influence others

3) Kim Kardashian - 221M Instagram Followers

4)  It's a very big industry, as the report mentions by the end of 2019 the influencer business makes about $8B each year, and the "creator economy" employ more than 50M people.

5) It may sound fun on the surface, but it's quite a hard life. They have to take the perfect pictures, go to photoshoots, arrange photographers, change outfits and more. Demanding clients usually make them retake photos and/or video until they're just right.

6) Because influencers are being paid by advertisers to show their products off, which has proved to be quite a successful business decision.

7) The idea that someone has to look "perfect" by using beauty products and such, creating a false idea of beauty that heavily relies on unnatural products

8) In my opinion, I think influencers are fine. While some of the stuff they promote may be bias/false, they inspire people to try their hardest at the things they love in hopes of them one day reaching stardom.

Comments

Post a Comment

Popular posts from this blog

Advertising: Key Connotations

  1)  - The picture of the product and it's contents (Skittles) remind us of what this advert is promoting. - The packing for the sweets is in the middle, with it's slogan under it and loads of Skittles behind it. The Skittles in the background are arranged in a rainbow, referencing it's slogan, "Taste the rainbow". - The background is a cloudy sky, further emphasising the rainbow theme of the sweets. - It's slogan, "Taste the rainbow", refers to the many fruity flavours Skittles has, and how colourful they are. - It's colour scheme is bright red with the frequent use of rainbows; this makes Skittles much more recognisable, and sets up a brand identity. 2) The USP (unique selling point) is the fact that Skittles come in many colours and flavours, allowing you to have a different taste experience from other sweets/candy brands. Many people like Skittles for the many flavours and styles they have available (e.g. Sour Skittles, Tropical Skittles, et...
Post a Comment
Read more

December Mock Exam: LR

  1) WWW: Strong knowledge of Section A (TV); see comments to ensure top marks. EBI: Work on timings and focus more on the 20 mark questions. 2) Non-diegetic sound is sound only the audience can hear (e.g. Music) 3) - Low angle of Will; connotates he's helpless and inferior - Slow dolly track when sitting indicates the relationship is getting closer - Faster dolly shot when Lyra walks in the house 4) - Will is seen as domesticated + inferior to Lyra - Lyra is not using cutlery, not proper table  etiquette 5) - HDM: Ms Coulter/older adults are corrupt/dishonest vs. teens, who are more heroic - Lyra represents the changing nature in society; women are seen as more independent - DW: The Doctor is an older figure who commands respect - The teachers are more sincere/ responsible  compared to the teens 6) UGC is content made by people and not corporations (e.g. Videos on YouTube) 7) - MR has 16m followers on Instagram; has a lot of social influence - MR's engagement rate is 6% ...
Post a Comment
Read more

Gender representation in advertising

  1) 2) 3) In the 1950's/60's, women were often portrayed as inferior to men. They were often portrayed as being servants to their husbands, always working around the house and weak/not "manly". It was very common to see adverts featuring women who were cleaning or serving dinner. For example, the first ad I've shown is a tie ad where a women is serving her husband, with the tagline "show her it's a man's world". The second ad promotes a cleaning product, and it shows a woman with lots of dishes surrounding her, with the tagline "Get out of the kitchen sooner!". The last ad promotes mustard "for men", in which it's tagline is "Are you woman enough to buy a mustard for men?". 4) In the early/post-2000's, women were often sexualised/portrayed as beautiful in a lot of adverts. They were often sexualised in a lot of perfume/beauty product ads. A few examples include the ones I've shown above. The first ad isn...
Post a Comment
Read more