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OSP: Influencers

 

1) YouTube - 2005, Twitter - 2006, Instagram - 2010

2) Someone who has a large following and does stuff to inspire/influence others

3) Kim Kardashian - 221M Instagram Followers

4)  It's a very big industry, as the report mentions by the end of 2019 the influencer business makes about $8B each year, and the "creator economy" employ more than 50M people.

5) It may sound fun on the surface, but it's quite a hard life. They have to take the perfect pictures, go to photoshoots, arrange photographers, change outfits and more. Demanding clients usually make them retake photos and/or video until they're just right.

6) Because influencers are being paid by advertisers to show their products off, which has proved to be quite a successful business decision.

7) The idea that someone has to look "perfect" by using beauty products and such, creating a false idea of beauty that heavily relies on unnatural products

8) In my opinion, I think influencers are fine. While some of the stuff they promote may be bias/false, they inspire people to try their hardest at the things they love in hopes of them one day reaching stardom.

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