Advertising and Marketing: Final Index

Camerawork blog task

Camera shot 1: Medium Shot This camera shot is used frequently, and it's a shot of a character from head to torso. The characters are watching from some sort of video chat, so this shot being used could indicate crucial information is being put out. Camera shot 2: Two shot This camera shot is also used frequently, and it's shot consists of two characters in one scene. In the clip we see quite a bit of two shots, so this could indicate teamwork between characters. Camera shot 3: Close-up This shot is also used quite frequently; it's of a character visible from head to shoulder. The shot could be used to emphasise the stakes of this scene, considering how close the camera is next to the characters. It could also mean closeness and/or close proximity between the characters, as they are in direct communication with each other. Camera angle: Low angle The camera is almost always at a low angle throughout the clip and it's scenes. It could be used to indicate the power that...

Advertising: Key Connotations

1) - The picture of the product and it's contents (Skittles) remind us of what this advert is promoting. - The packing for the sweets is in the middle, with it's slogan under it and loads of Skittles behind it. The Skittles in the background are arranged in a rainbow, referencing it's slogan, "Taste the rainbow". - The background is a cloudy sky, further emphasising the rainbow theme of the sweets. - It's slogan, "Taste the rainbow", refers to the many fruity flavours Skittles has, and how colourful they are. - It's colour scheme is bright red with the frequent use of rainbows; this makes Skittles much more recognisable, and sets up a brand identity. 2) The USP (unique selling point) is the fact that Skittles come in many colours and flavours, allowing you to have a different taste experience from other sweets/candy brands. Many people like Skittles for the many flavours and styles they have available (e.g. Sour Skittles, Tropical Skittles, et...

Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

Audience 1) The target demographic for Arctic Monkeys' music are late teens - early adults who are most likely in the middle class; most of them would also happen to be from western countries. The psychographic group for their music is most likely the Struggler, or any other group that fits an average everyday person. 2) Diversion/distraction from the things around them, as the song is fast-paced and upbeat, and would likely catch their attention and keep them focused on the song. 3) 4) Fans shared their music on P2P websites, allowing a lot more people to hear their music globally. Because a lot more people had listened to their music, this meant that they were a lot more popular than they'd initially thought. 5) They would most likely respond with excitement and/or happiness. Arctic Monkeys wants their fans to enjoy the music video; they most likely aren't in it for the fame/popularity, as before they start the song, the lead singer says "don't believe the hyp...

Dyari Media GCSE

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