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Represent - NHS Blood & Transplant Ad Campaign

 

1) Black, Asian and Minority Ethnic (BAME) Communities

2) There is a need for blood in the BAME community as there are specific ethnic diseases that can't be cured by anyone else (like sickle cell)

3) Donate blood and help others

4) It's called "Represent" as it represents the 3% of people who are Black and Asian who donate blood, and the fact that we should increase that number.

5) 

6) The 3 chairs has connotations of emptiness and ignorance. This is because the chairs symbolise the people who should donate but don't, and even more so it represents the 3% of people who do donate, which is a very small number

7) It's set in an urban city, as you can see the city in the background from the roof where this video was filmed

8) This subverts stereotypes as we see a woman rapping instead of a man; this subverts stereotypes because typically when we think of rapping, we usually think of men in their early 20's, but here instead we see a woman.

9) This reinforces stereotypes of the BAME community as we see multiple instances where we see connotations that these people represented are strong and fearless. However people could take this the wrong way, as many of the people represented here are more so geared towards the stereotypes, which could make certain people offended.

10) Lady Leshurr is standing on a roof with a clear view of the city. The shot has connotations of loneliness/isolation as she is by herself, near the city below.

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