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Galaxy Advert CSP

 

1) The advert is short in length (about a minute long), it features a song and it has multiple camera shots/angles.

2) The slogan "Why have cotton when you can have silk?" implies that ordinary, every day chocolate is the cotton (dull/cheap), while Galaxy chocolate is the silk (rich/luxurious).

3) Audrey Hepburn was a famous actor in Hollywood in the 50's/60's. They most likely selected her to bring out the old, nostalgic theme.

4) When one media text references another.

5) It was most likely referencing an old film she starred in called "Roman Holiday". It features her in Italy on her own with a reporter. The costume she's wearing is a white dress which resembles the outfits she wore in the movie. The lighting is soft, bright and warm, which shows the audience that this advert is set in a bright summer. The make-up she wears also closely resembles her appearance in the movie. The props and setting closely resemble old Italy, as multiple old vehicles and buildings are shown throughout the ad.

6) The hero, heroine, and antagonist roles are all used within the advert. The hero is the Chauffeur, the heroine is Audrey Hepburn, and the antagonist is the crashed fruit car/the man selling the fruit.

7) It starts in equilibrium as Audrey is on a bus travelling around Italy. The disruption occurs when the fruit car crashes in front of the bus, causing a scene. Finally, a resolution occurs when the Chauffeur appears; Audrey gets out of the bus, steals the bus driver's hat, gives it to the Chauffeur and gets inside of the car.

8) Audrey is represented as the "heroine" with nostalgic connotations as this advert is set in the 1950's.

9) Audrey is represented as a fine young lady while the Chauffeur is presented as a rich, strong gentleman.

10) People would've expected Audrey to sit in the front with the Chauffeur, but she gets in the back instead. This subverts stereotypes as you would think she would want to sit by him and stay protected, but she doesn't. She's playing along with the whole taxi driver/chauffeur thing, implying she's the one that owns/hired a personal chauffeur.

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