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His Dark Materials - Audience and Industry blog tasks

 

Audience

1) According to the age group, the ideal age for this show is 12-14. Because of this, I think the target audience for His Dark Materials is families who have older children, as there are some scenes in the show which might scare and/or shock younger viewers. According to physchographics, the ideal type for this show might be The Aspirer, as they might look up to the characters and fantasy with aspiration and encouragement.

2) Personal Identity: Will as he is the closest to a "normal" character in the series (the audience might feel more relatable towards him)

Personal Relationships: The friendship between Will and Lyra

Diversion (Escapism): The fantasy elements and sci-fi shown in the series might provide a distraction from the real world to the audience

3) Visceral Pleasure: The audience might feel a thrill from the chase scene between the main characters and the 2 unknown girls

Vicarious Pleasure: The audience might feel a connection to the characters when Lyra and Will start to bond

Voyeuristic Pleasure: The talking animals known as "Daemons" that are shown throughout the series

4) They were excited for the show to come back. The show got positive reviews from critics and fans alike, as it was pretty enjoyable for everyone.

5) A preferred reading for His Dark Materials is that it's a unique, thrilling and imaginative drama. An oppositional reading would be that His Dark Materials is just another TV drama with no uniqueness whatsoever. Some fans loved it as they were already familiar with the series itself.

Industries

1) BBC and HBO

2) It had 4.4M viewers in the UK while the US only had 227k. Compared to season 1, the UK had 7.2M viewers while the US had 423k.

3) HBO guaranteed an international audience and helped BBC compete with streaming services like Netflix.

4) Jane Tranter, Jack Thorne, Dafne Keene, Ruth Wilson, Ariyon Bakare, Amir Wilson, Andrew Scott and Lin-Manuel Miranda.

5) Bad Wolf is a company that produces TV dramas for global companies. Some clients include HBO, BBC, AMC and Sky.

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