Advertising assessment: Learner Response

WWW: Dyari - a fair attempt from you - I feel like you understand and are knowledgeable of CSPs.

EBI: However - not enough focus on key phrases of the question or application of key theories (e.g. Propp and Todorov)

Q1: 1
Q2: 5
Q3: 3
Q4: 6

3)
- Adverts would be taken at face value in the 1950's
- Just coming out of post-war
- Very strong focus on whiteness and brightness conveys the idea that a woman should take pride in her appearance and her family and that they are a reflection of her ‘This’ll shake you, Mother!’

4)
- Lady Leshurr subverts race/ethnicity stereotypes as it is uncommon for a black woman to be a grime music artist
- The use of grime music reinforces stereotypes as grime is a very popular genre in the BAME community

5)
- Galaxy's packaging uses light brown and gold to create connotations of luxury; the slogan reinforces this as it says "Why have cotton when you can have silk?"
- The narrative structure follows Todorov’s theory of equilibrium
- The use of ‘Moon River’ is another intertextual reference to Audrey Hepburn’s films

Comments

Advertising: Key Connotations

1) - The picture of the product and it's contents (Skittles) remind us of what this advert is promoting. - The packing for the sweets is in the middle, with it's slogan under it and loads of Skittles behind it. The Skittles in the background are arranged in a rainbow, referencing it's slogan, "Taste the rainbow". - The background is a cloudy sky, further emphasising the rainbow theme of the sweets. - It's slogan, "Taste the rainbow", refers to the many fruity flavours Skittles has, and how colourful they are. - It's colour scheme is bright red with the frequent use of rainbows; this makes Skittles much more recognisable, and sets up a brand identity. 2) The USP (unique selling point) is the fact that Skittles come in many colours and flavours, allowing you to have a different taste experience from other sweets/candy brands. Many people like Skittles for the many flavours and styles they have available (e.g. Sour Skittles, Tropical Skittles, et...

Gender representation in advertising

1) 2) 3) In the 1950's/60's, women were often portrayed as inferior to men. They were often portrayed as being servants to their husbands, always working around the house and weak/not "manly". It was very common to see adverts featuring women who were cleaning or serving dinner. For example, the first ad I've shown is a tie ad where a women is serving her husband, with the tagline "show her it's a man's world". The second ad promotes a cleaning product, and it shows a woman with lots of dishes surrounding her, with the tagline "Get out of the kitchen sooner!". The last ad promotes mustard "for men", in which it's tagline is "Are you woman enough to buy a mustard for men?". 4) In the early/post-2000's, women were often sexualised/portrayed as beautiful in a lot of adverts. They were often sexualised in a lot of perfume/beauty product ads. A few examples include the ones I've shown above. The first ad isn...

Paper 1 Assessment Learner Response (October)

1) WWW: Dyari - a strong response for Q7 on Black Widow. You know the CSPs well in this paper. EBI: Not enough media theory/terminology to develop/extend responses. 2a) Typography - Upper case and bold, sans serif font used; connotations of importance and power 2b) Non-verbal codes - lighting signifies brand identity with logo being displayed as lights 2c) Photographic codes - Long shot signifies/shows power of the rugby player and his determination 3) Propp's character theory - Audrey Hepburn is the "heroine", the chauffeur is the "hero", the bus driver is the "donor" and the fruit cart is the "villain". Torodov's equilibrium theory - Equilibrium is first established in the calm, and peaceful town. Disequilibrium is then shown by the fruit cart stalling Audrey Hepburn's bus. A new equilibrium is established once the chauffeur takes Audrey Hepburn on her journey. 4a) Serif font conveys formality and high class 4b) Use of green colou...

Dyari Media GCSE

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