Advertising assessment: Learner Response

WWW: Dyari - a fair attempt from you - I feel like you understand and are knowledgeable of CSPs.

EBI: However - not enough focus on key phrases of the question or application of key theories (e.g. Propp and Todorov)

Q1: 1
Q2: 5
Q3: 3
Q4: 6

3)
- Adverts would be taken at face value in the 1950's
- Just coming out of post-war
- Very strong focus on whiteness and brightness conveys the idea that a woman should take pride in her appearance and her family and that they are a reflection of her ‘This’ll shake you, Mother!’

4)
- Lady Leshurr subverts race/ethnicity stereotypes as it is uncommon for a black woman to be a grime music artist
- The use of grime music reinforces stereotypes as grime is a very popular genre in the BAME community

5)
- Galaxy's packaging uses light brown and gold to create connotations of luxury; the slogan reinforces this as it says "Why have cotton when you can have silk?"
- The narrative structure follows Todorov’s theory of equilibrium
- The use of ‘Moon River’ is another intertextual reference to Audrey Hepburn’s films

Comments

Camerawork blog task

Camera shot 1: Medium Shot This camera shot is used frequently, and it's a shot of a character from head to torso. The characters are watching from some sort of video chat, so this shot being used could indicate crucial information is being put out. Camera shot 2: Two shot This camera shot is also used frequently, and it's shot consists of two characters in one scene. In the clip we see quite a bit of two shots, so this could indicate teamwork between characters. Camera shot 3: Close-up This shot is also used quite frequently; it's of a character visible from head to shoulder. The shot could be used to emphasise the stakes of this scene, considering how close the camera is next to the characters. It could also mean closeness and/or close proximity between the characters, as they are in direct communication with each other. Camera angle: Low angle The camera is almost always at a low angle throughout the clip and it's scenes. It could be used to indicate the power that...

Paper 1 Assessment Learner Response (October)

1) WWW: Dyari - a strong response for Q7 on Black Widow. You know the CSPs well in this paper. EBI: Not enough media theory/terminology to develop/extend responses. 2a) Typography - Upper case and bold, sans serif font used; connotations of importance and power 2b) Non-verbal codes - lighting signifies brand identity with logo being displayed as lights 2c) Photographic codes - Long shot signifies/shows power of the rugby player and his determination 3) Propp's character theory - Audrey Hepburn is the "heroine", the chauffeur is the "hero", the bus driver is the "donor" and the fruit cart is the "villain". Torodov's equilibrium theory - Equilibrium is first established in the calm, and peaceful town. Disequilibrium is then shown by the fruit cart stalling Audrey Hepburn's bus. A new equilibrium is established once the chauffeur takes Audrey Hepburn on her journey. 4a) Serif font conveys formality and high class 4b) Use of green colou...

Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

Audience 1) The target demographic for Arctic Monkeys' music are late teens - early adults who are most likely in the middle class; most of them would also happen to be from western countries. The psychographic group for their music is most likely the Struggler, or any other group that fits an average everyday person. 2) Diversion/distraction from the things around them, as the song is fast-paced and upbeat, and would likely catch their attention and keep them focused on the song. 3) 4) Fans shared their music on P2P websites, allowing a lot more people to hear their music globally. Because a lot more people had listened to their music, this meant that they were a lot more popular than they'd initially thought. 5) They would most likely respond with excitement and/or happiness. Arctic Monkeys wants their fans to enjoy the music video; they most likely aren't in it for the fame/popularity, as before they start the song, the lead singer says "don't believe the hyp...

Dyari Media GCSE

Search This Blog