Skip to main content

Paper 1 Assessment Learner Response (October)

 

1)
WWW: Dyari - a strong response for Q7 on Black Widow. You know the CSPs well in this paper.
EBI: Not enough media theory/terminology to develop/extend responses.

2a) Typography - Upper case and bold, sans serif font used; connotations of importance and power
2b) Non-verbal codes - lighting signifies brand identity with logo being displayed as lights
2c) Photographic codes - Long shot signifies/shows power of the rugby player and his determination

3) Propp's character theory - Audrey Hepburn is the "heroine", the chauffeur is the "hero", the bus driver is the "donor" and the fruit cart is the "villain".
Torodov's equilibrium theory - Equilibrium is first established in the calm, and peaceful town. Disequilibrium is then shown by the fruit cart stalling Audrey Hepburn's bus. A new equilibrium is established once the chauffeur takes Audrey Hepburn on her journey.

4a) Serif font conveys formality and high class
4b) Use of green colour screen conveys that the magazine is fresh and new with white text to signify class and sophistication
4c) Emma Weymouth, the model on the cover, signifies the change in attitude over the years towards race and ethnicity representation in society

5a) The Marvel brand/MCU (Marvel Cinematic Universe)
5b) Use of trailers to build up hype for the movie
5c) "Star Power"/actor interviews

6) I will:
1. Revise CSPs more
2. Study more media terminology
3. Look at model answers to see how I can improve on answering questions

Comments

Post a Comment

Popular posts from this blog

Advertising: Key Connotations

  1)  - The picture of the product and it's contents (Skittles) remind us of what this advert is promoting. - The packing for the sweets is in the middle, with it's slogan under it and loads of Skittles behind it. The Skittles in the background are arranged in a rainbow, referencing it's slogan, "Taste the rainbow". - The background is a cloudy sky, further emphasising the rainbow theme of the sweets. - It's slogan, "Taste the rainbow", refers to the many fruity flavours Skittles has, and how colourful they are. - It's colour scheme is bright red with the frequent use of rainbows; this makes Skittles much more recognisable, and sets up a brand identity. 2) The USP (unique selling point) is the fact that Skittles come in many colours and flavours, allowing you to have a different taste experience from other sweets/candy brands. Many people like Skittles for the many flavours and styles they have available (e.g. Sour Skittles, Tropical Skittles, et...
Post a Comment
Read more

Gender representation in advertising

  1) 2) 3) In the 1950's/60's, women were often portrayed as inferior to men. They were often portrayed as being servants to their husbands, always working around the house and weak/not "manly". It was very common to see adverts featuring women who were cleaning or serving dinner. For example, the first ad I've shown is a tie ad where a women is serving her husband, with the tagline "show her it's a man's world". The second ad promotes a cleaning product, and it shows a woman with lots of dishes surrounding her, with the tagline "Get out of the kitchen sooner!". The last ad promotes mustard "for men", in which it's tagline is "Are you woman enough to buy a mustard for men?". 4) In the early/post-2000's, women were often sexualised/portrayed as beautiful in a lot of adverts. They were often sexualised in a lot of perfume/beauty product ads. A few examples include the ones I've shown above. The first ad isn...
Post a Comment
Read more

Newspapers: Introduction

  1) Soft news (More casual information + entertainment) 2) Hard news (More politics + information) 3) They'd be in support of the Labour party. So, they're more likely to read the Daily Mirror. 4) They'd be in support of the Conservative party. So, they're more likely to read The Times. 5) Newspaper popularity has decreased over the years as more and more people started to use social media and the internet; the news has mostly transferred online now, meaning less people are reading physical newspapers in favour of digital ones 6) It's important for a free press so people can express their ideologies and views without censorship or fear of being punished
Post a Comment
Read more