Dyari Media GCSE

  1) 1955 2) As housewives who were always cleaning, cooking, and if they had kids, they were taking care of them/raising them aswell. Men were seen as the "superior" gender in this time period. 3) The heading connotates that this product will make clothing brighter and more appealing, as the heading says "makes white bright", which suggests that this product can even make white cloth even brighter than it is. 4) The costume the woman is wearing seems to be a green dress (since there is a white piece of fabric on the neck area); she is wearing make-up, most notably bright red lipstick. She is placed presumably outside, hanging the clothes on a clothes line, while looking surprised. The costume and make-up reinforces the idea that she is a formal housewife, as wives in the 1950's were meant to look "pretty" or "professional". 5)  There is a picture of the OMO box on the bottom left presumably to show the consumer what it looks like in-store. 6...

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  1) Black, Asian and Minority Ethnic (BAME) Communities 2) There is a need for blood in the BAME community as there are specific ethnic diseases that can't be cured by anyone else (like sickle cell) 3) Donate blood and help others 4) It's called "Represent" as it represents the 3% of people who are Black and Asian who donate blood, and the fact that we should increase that number. 5)  6) The 3 chairs has connotations of emptiness and ignorance. This is because the chairs symbolise the people who should donate but don't, and even more so it represents the 3% of people who do donate, which is a very small number 7) It's set in an urban city, as you can see the city in the background from the roof where this video was filmed 8) This subverts stereotypes as we see a woman rapping instead of a man; this subverts stereotypes because typically when we think of rapping, we usually think of men in their early 20's, but here instead we see a woman. 9) This reinforc...

  1) The advert is short in length (about a minute long), it features a song and it has multiple camera shots/angles. 2) The slogan "Why have cotton when you can have silk?" implies that ordinary, every day chocolate is the cotton (dull/cheap), while Galaxy chocolate is the silk (rich/luxurious). 3) Audrey Hepburn was a famous actor in Hollywood in the 50's/60's. They most likely selected her to bring out the old, nostalgic theme. 4) When one media text references another. 5) It was most likely referencing an old film she starred in called "Roman Holiday". It features her in Italy on her own with a reporter. The costume she's wearing is a white dress which resembles the outfits she wore in the movie. The lighting is soft, bright and warm, which shows the audience that this advert is set in a bright summer. The make-up she wears also closely resembles her appearance in the movie. The props and setting closely resemble old Italy, as multiple old vehicles a...

  1) 2) 3) In the 1950's/60's, women were often portrayed as inferior to men. They were often portrayed as being servants to their husbands, always working around the house and weak/not "manly". It was very common to see adverts featuring women who were cleaning or serving dinner. For example, the first ad I've shown is a tie ad where a women is serving her husband, with the tagline "show her it's a man's world". The second ad promotes a cleaning product, and it shows a woman with lots of dishes surrounding her, with the tagline "Get out of the kitchen sooner!". The last ad promotes mustard "for men", in which it's tagline is "Are you woman enough to buy a mustard for men?". 4) In the early/post-2000's, women were often sexualised/portrayed as beautiful in a lot of adverts. They were often sexualised in a lot of perfume/beauty product ads. A few examples include the ones I've shown above. The first ad isn...