Skip to main content

Denotation and Connotation

Denotation:
We can clearly see a child standing next to some text that reads "Dig toilets, not graves", along with the WaterAid logo in the top right. The written code (the text), represents and promotes the campaign (what it is about).

Connotation:
Referring back to the written code, we can infer that the text most likely means that humanity not doing anything for the developing countries in need is killing them, hence the "graves" part. The child standing next to the text probably means the advert is telling you "Not helping these people have clean water sources kills them, even children". 

Analysis:
The advert helps the audience understand the situation that these people are going through on a daily basis, without overwhelming them with information. The text, "Dig toilets, not graves" helps audiences to empathise with these people as this has connotations of death. This adds to the serious nature of the advert, in which it is meant to make the audience feel the suffering the community is going through, and potentially make them donate.


Denotation:
We can see the logo of the game console in the bottom right, along with some french text on the top that says "Vous jouez comme vous bougez" which translates to "You play as you move". The main picture consists of a person holding the Wii Remote, but the shadow behind it is depicting a sword.

Connotation:
The phrase said in the ad, "You play as you move", links back to the Wii's marketing, advertising this as a "new" way to play video games. The shadow of the sword behind the Wii remote suggests how you can mimic certain actions and characters, in this case imitating a knight or Link from The Legend of Zelda.

Analysis:
The advert keeps a minimalist design whilst also telling the audience on what this system is all about. The main picture of the advert and the phrase above it suggest a new and exciting way to play video games, and a new era for the company Nintendo. The shadow of the sword has connotations of adventure and/or action, and the phrase itself has connotations of non stop activity instead of sitting down with a regular controller; you CAN play games while moving.

Comments

Popular posts from this blog

Advertising: Key Connotations

  1)  - The picture of the product and it's contents (Skittles) remind us of what this advert is promoting. - The packing for the sweets is in the middle, with it's slogan under it and loads of Skittles behind it. The Skittles in the background are arranged in a rainbow, referencing it's slogan, "Taste the rainbow". - The background is a cloudy sky, further emphasising the rainbow theme of the sweets. - It's slogan, "Taste the rainbow", refers to the many fruity flavours Skittles has, and how colourful they are. - It's colour scheme is bright red with the frequent use of rainbows; this makes Skittles much more recognisable, and sets up a brand identity. 2) The USP (unique selling point) is the fact that Skittles come in many colours and flavours, allowing you to have a different taste experience from other sweets/candy brands. Many people like Skittles for the many flavours and styles they have available (e.g. Sour Skittles, Tropical Skittles, et...

Camerawork blog task

  Camera shot 1: Medium Shot This camera shot is used frequently, and it's a shot of a character from head to torso. The characters are watching from some sort of video chat, so this shot being used could indicate crucial information is being put out. Camera shot 2: Two shot This camera shot is also used frequently, and it's shot consists of two characters in one scene. In the clip we see quite a bit of two shots, so this could indicate teamwork between characters. Camera shot 3: Close-up This shot is also used quite frequently; it's of a character visible from head to shoulder. The shot could be used to emphasise the stakes of this scene, considering how close the camera is next to the characters. It could also mean closeness and/or close proximity between the characters, as they are in direct communication with each other. Camera angle: Low angle The camera is almost always at a low angle throughout the clip and it's scenes. It could be used to indicate the power that...

His Dark Materials: Language and Representation blog tasks

  Language and close-textual analysis 1) Camerawork, editing and sound: The camera work in this episode is very dynamic. The camera tends to focus a lot on the characters, either in a close up shot, over the shoulder or showing their full bodies. It has been done in this way to presumably give more of a focus on their dialogue and actions in a more dramatic and serious sense, as it is a TV drama. Mise-en-scene: The scenarios shown in this episode are quite gloomy, historic and lonely. The city, which is the location where the majority of the episode takes place, is quite empty, abandoned and old looking. The characters here also look quite nervous and/or always on alert, considering the setting they're in. Narrative and genre: The episode focuses on a city in the sky in which its inhabitants either fled or had their souls stolen by "Spectres", which means the city is very empty and is only really filled with children/teens. The episode also focuses on other worldly creatu...