Denotation and Connotation

Denotation:

We can clearly see a child standing next to some text that reads "Dig toilets, not graves", along with the WaterAid logo in the top right. The written code (the text), represents and promotes the campaign (what it is about).

Connotation:

Referring back to the written code, we can infer that the text most likely means that humanity not doing anything for the developing countries in need is killing them, hence the "graves" part. The child standing next to the text probably means the advert is telling you "Not helping these people have clean water sources kills them, even children". 

Analysis:

The advert helps the audience understand the situation that these people are going through on a daily basis, without overwhelming them with information. The text, "Dig toilets, not graves" helps audiences to empathise with these people as this has connotations of death. This adds to the serious nature of the advert, in which it is meant to make the audience feel the suffering the community is going through, and potentially make them donate.

Denotation:

We can see the logo of the game console in the bottom right, along with some french text on the top that says "Vous jouez comme vous bougez" which translates to "You play as you move". The main picture consists of a person holding the Wii Remote, but the shadow behind it is depicting a sword.

Connotation:

The phrase said in the ad, "You play as you move", links back to the Wii's marketing, advertising this as a "new" way to play video games. The shadow of the sword behind the Wii remote suggests how you can mimic certain actions and characters, in this case imitating a knight or Link from The Legend of Zelda.

Analysis:

The advert keeps a minimalist design whilst also telling the audience on what this system is all about. The main picture of the advert and the phrase above it suggest a new and exciting way to play video games, and a new era for the company Nintendo. The shadow of the sword has connotations of adventure and/or action, and the phrase itself has connotations of non stop activity instead of sitting down with a regular controller; you CAN play games while moving.